Digital Garden Studio Benchmark & Payback Tracker
DG

Benchmark & Payback Tracker

Digital Garden Studio · Benchmark & payback planning

Your numbers. A clearer picture. Set your benchmarks, explore scenarios, and track actual payback. Starting figures are editable examples, not forecasts or promised results.Entries and saved scenarios stay in this browser. They are not sent to Digital Garden. Saved scenarios from the previous Claude version remain on that site.

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1
Client Setup

Who this tracker is for.

2
Benchmark Targets

Where you are vs. where you're going.

Current values marked Manual sync from Client Setup. Target values marked Manual are editable goals. Values marked Calculated are derived automatically so the numbers always stay internally consistent.

MetricCurrentTarget
3
Live Funnel Calculator

Model the funnel in real time.

Adjust any assumption below and every downstream number recalculates instantly. This is a sandbox — it starts from your Client Setup numbers but won't change them.

How this is calculated
Bookings = Qualified views × Click-through rate Attended calls = Bookings × Show rate Closed clients = Attended calls × Close rate Gross revenue = Closed clients × Average client value Gross profit = Gross revenue × Gross margin Total first-month investment = One-time setup cost + Monthly investment Cost per booking / attended call / client acquired = Total first-month investment ÷ Bookings / Attended calls / Closed clients Clients to recover setup = One-time setup cost ÷ Gross profit per client Clients to recover first-month investment = Total first-month investment ÷ Gross profit per client Estimated payback period = One-time setup cost ÷ (Gross profit − Monthly investment), in months. Shown only when monthly gross profit exceeds monthly investment.
4
Current vs. Target

Where the gap actually is.

MetricCurrentTargetDifference% improvement neededStatus

Status compares each metric's actual position to its target: for cost and payback, a lower number is the win, so the color reflects that automatically.

5
Scenario Planner

Conservative, Target, and Upside.

These are planning scenarios built from the assumptions entered above — not forecasts, projections, or guarantees of results.

6
Monthly Tracking

Actual results, month by month.

MonthQualified viewsBookingsAttendedClosedRevenue collectedInvestmentNotes

No months logged yet — add your first month above once you have real numbers to track.

7
Payback Summary

The number that actually matters.

This tool is used to establish benchmarks and track actual performance. Scenario outputs are based on the assumptions entered and are not projections, forecasts, or guarantees of views, leads, appointments, clients, revenue, or profit.